Why Nakuru?

Why Nakuru?

1. Strategic Location: Situated on the Northern Corridor, Nakuru benefits from proximity to the SGR and Nairobi–Mau Summit highway, enabling businesses to reach over 20 million people across Kenya and neighbouring countries. This strategic position reduces logistics costs and provides rapid market access for exporters and distributors.

1. Affordable Power: Direct access to geothermal energy from Menengai and Olkaria, resulting in electricity costs up to 30% lower than the national average. This substantial reduction in operating expenses makes Nakuru especially attractive for manufacturers and energy-intensive industries.

1. Skilled Workforce: Home to several universities and technical institutes, Nakuru boasts a young, educated, and dynamic population. Investors benefit from an available talent pool ideal for technology firms, manufacturing plants, and service industries, reducing recruitment and training costs.

1. Investor-Ready Projects: Government-supported parks, housing schemes, and tourism initiatives are available, offering ready-to-invest platforms with streamlined approval processes and guaranteed government support. This ensures investors can launch operations efficiently and with minimal bureaucratic delays.

1. Supportive Ecosystem: Special Economic Zones (SEZs), a one-stop licensing centre, public–private partnerships, and REITs foster an enabling environment. These incentives translate to faster setup, tax advantages, and easier access to infrastructure for new and expanding businesses.